Salmones Aysen ditches air-freight salmon as part of US frozen strategy

Salmones Aysen, a dedicated coho salmon farmer in Chile, decided to scrap the sale of air-freighted salmon to the US. The decision to end air-freighted sales is a way to wean US customers off fresh supplies as part of Salmones Aysen’s campaign called “Leading the frozen revolution”. The company is betting that US consumers will eventually turn to frozen salmon because of its lower environmental impact. Chile’s coho salmon could compete with wild-caught Alaskan salmon among consumers.

Source: Undercurrent News